WHY CHOOSE SVA

  1. 100% natural alternative to cover grey hair naturally.
  2. Visible improvement in hair texture, shine and overall hair health with regular use withing 6-9 months.
  3. 100% grey coverage solutions.
  4. 100% Plant Based Product. No PPD, No Ammonia, No Metallic Salts, No Peroxide, No Resorcinol, No Parabens, No Phthalates.
  5. Trusted by clients across Singapore for more than 5 years.
  6. Complimentary hair consultation with the hair expert to gauge your hair health and expertly recommend the best approach towards accomplishing your hair goals.

Healthy Hair Philosophy


We believe that covering grey hair should not compromise your health or hair’s natural integrity. We prioritize a 100% natural approach, embracing the use of high-quality, gentle and organic ingredients that deliver exceptional results without compromise. By doing so, we aim to redefine the way people think about hair dye, shifting the focus from just covering greys to nurturing and caring for your hair.

Our Promise

When you choose SVA Plant Based Hair Dyes, you're not just getting a product that covers grey hair - you're getting a promise- Prioritizing your health and hair's integrity, not just covering greys.

SVA’s plant-based hair dyes provide an effective, safe alternative for long-term hair coloring without harsh chemicals. Through a deep understanding of dye release timing, oxidation, and natural pigment chemistry, we’ve created a clean solution for those seeking both beauty and wellness. Our promise is rooted in:

Safety First

Our products are FREE from PPD, AMMONIA, PEROXIDE, BLEACH, RESORCINOL, METALLIC SALTS, PARABENS, PHTHALATES, FRAGRANCES or any other fillers.

Nourishing Hair Care

Conventional hair dyes can cause damage like frizz, dryness, breakage and even accelerate greying. When using SVA plant dyes, it not only covers grey hair effectively but also nourishes and protects your hair. Most clients see visible hair improvement in texture and shine within 3-6 months of regular use.

Transparency

As a research-oriented brand, we’re committed to transparency, clearly communicating the ingredients, risks and benefits of our products so you can make informed choices about your hair care.

Hair Care Redefined


At SVA, we believe hair care is about more than just covering grey hair. It's about understanding the complex interplay of factors that affect the health and appearance of your tresses. Your diet, lifestyle, underlying medical condition, vitamin deficiencies and personal care products significantly impact the look and feel of your hair. We therefore invest time to understand your unique hair concerns, hair history, type of greys, percentage greying to ensure our solutions address your specific needs. Our hair expert provides detailed guidance on individual hair concerns crafting tailored solutions that deliver real results. By redefining hair care, we aim to educate and empower clients to take a more holistic approach to hair care, looking beyond just covering grey hair to address the underlying factors that impact hair health and appearance.