All About SVA Plant-Based Hair Dyes

We believe covering grey hair shouldn’t come at the cost of your health or hair’s integrity. Years of research and formulation led us to develop 100% natural, lab-tested dyes derived from Henna and Indigo leaves—free from PPD, ammonia, peroxide, and heavy metals.

SVA’s plant-based hair dyes provide an effective, safe alternative for long-term hair coloring without harsh chemicals. Through a deep understanding of dye release timing, oxidation, and natural pigment chemistry, we’ve created a clean solution for those seeking both beauty and wellness.

Safety First

Conventional hair dyes can cause dryness, breakage, and even accelerate greying. Our formulas are free of toxic ingredients like ammonia, PPD, and peroxide—giving you peace of mind with every application.

Science-Backed Formulation

We’ve studied the natural chemistry of botanical dyes to master shade creation—from brown to black and blonde. Every product is crafted with precision, research, and deep hair science knowledge.

Two Easy Options

Choose what suits you best—our easy-to-use DIY Hair Dye Kits for home application, or let our trained experts serve you with our At-Home Application Service.

HOW WE CREATE IMPACT

Time-Tested Ingredients

We formulate with age-old herbs known for their healing, coloring, and strengthening properties—trusted for generations, now perfected through modern cosmetic science for lasting hair wellness.

Lab-Approved Results

Every formulation undergoes rigorous testing to ensure safety, consistency, and visible results—so you get natural performance that’s scientifically validated and trusted for real-world use.

100% Herbal Care

Crafted entirely from botanical sources, our products deliver rich color and deep nourishment, offering a cleaner, safer alternative to conventional haircare and dye products.

MEET THE FOUNDER – DEEPALI RAZDAN

Driven by a deep passion for traditional beauty practices, Deepali Razdan founded SVA in 2020 after years of research. Her journey began in 2015 when she started exploring plant-based ways to cover greys naturally. A science graduate and certified cosmetic formulator from Formula Botanica, UK, she combined her knowledge of herbs with cosmetic science to develop her first 100% plant-based hair dye in 2018.

Deepali's commitment to natural beauty led to the creation of an entire range of plant-based hair products that are now proudly retailed on WATSONS estore in Singapore. At SVA, she continues to lead product innovation with a focus on clean ingredients, ethical sourcing, and real results.